The system is the deliverable.
I build brand systems, pattern libraries and campaign toolkits for pharmaceutical and life-sciences teams — the parts their people reach for when there is no designer in the room.
What that means
Not a deck of layouts. A working library: logo behaviour, colour that can be trusted, one typeface configured, a grid every asset sits on, and the exact specs each paid format needs.
Studio
Independent, by Cora
Sector
Pharmaceutical & life sciences
Works in
Pattern libraries, playbooks, ad toolkits
Portfolio
2026
Selected work
03 case studies · 2026
01 — Brand system · Paid social
Hyland
Pattern Library & Playbook
A pharmaceutical brand system for LinkedIn: logo across four sizes and two themes, six colour families, one typeface configured, an eight-pixel grid, and every ad format specified down to the file ceiling.
- Spreads
- 34
- Colour families
- 6
- Grid unit
- 8px
02 — Brand system · Ophthalmology
EYELEA HD
Indication-led brand site
An ophthalmology site for four retinal indications: announcement bar, two-level sticky navigation, heroes built around trial data, a four-up dosing module, and the safety information set in full on every page.
- Screens
- 05
- Indications
- 04
- Nav levels
- 02
03 — Brand system · Gastroenterology
SKYRIZI
Confidence is everything
A gastroenterology system for Crohn's disease and ulcerative colitis: fixed navy chrome, one cyan accent, evidence always on a white panel, study-design modals, and five patient stories read in the same frame.
- Screens
- 11
- Conditions
- 02
- Accent
- 01
How the work is built
Three rules
01
Blueprint before artwork
Every engagement starts with the parts list: what a designer will reach for, in what order, at what size. The artwork is built once that list is agreed — never before.
02
Regulation is a design constraint
In pharmaceutical work the rules arrive with the brief. The system is designed around them, so approvals stop reshaping layouts and copy late in the campaign.
03
A handover you can open
The deliverable is a playbook the team can navigate alone: spreads, specs, do and don't, in the tools they already use. No translation required.